About me
A copywriter to count on
When it comes to your brand’s all-important reputation, you only want to work with people you can trust. (I get it. I’m the same.) I sharpened my writing and editing skills over 20 years as a journalist, working for some of the biggest names in the business: News UK, Emap, IPC, The National Magazine Company (now Hearst UK) and the BBC.
I’ve written about travel for a number of glossy magazines, as well as brands such as Raffles and the Austrian Tourist Board (you can check out my portfolio here). I’ve also worked as a freelance sub-editor for The Daily Telegraph, Cosmopolitan, Marie Claire, The Sun’s Fabulous Magazine and many other popular titles.
Have you ever wondered how successful magazines manage to attract such a devoted following? It’s that warm, engaging tone; the attention-grabbing headlines; the feeling that you’re chatting with a trusted friend. These things don’t just happen – they’re expertly curated through the use of carefully chosen words. And the same principles can be applied to your copy.
By combining my years of media expertise with my passion for travel, I specialise in copy that is clear, creative and compelling. Other benefits include:
* No minimum booking fee Simply pay for the hours or days you need.
* Available outside office hours The world of travel doesn’t stick to the traditional nine to five, and neither do I.
* Free initial phone or video consultation Book your 30-minute call here.
Why hire a freelance copywriter?
1. Compelling copy can drive sales
Put simply, persuasive copy should convert into clients. A professional copywriter will help you to pinpoint your target audience, convey how your brand can benefit them, and create a clear call to action. Don’t underestimate the value of engaging content either (think less sales-orientated, more designed to inform and inspire). A HubSpot study of over 2,000 customers found businesses that blog saw their monthly leads rise by 126% more than those that didn’t.
2. You only pay for what you need
Yes, you could spend thousands hiring a big agency on retainer or employing a full-time copywriter. But if you only want to pay for high-quality copy exactly when you need it, an experienced freelance writer is an excellent option.
3. You want to build brand awareness
How important is brand identity, really? Answer: very. According to a Salsify study of more than 1,800 consumers, nearly 90% said they were willing to pay more for something if it came from a brand they trust. So don’t sit around hoping that potential clients will stumble across your business – position yourself as an authority in your field and attract them to you.
4. It frees up your valuable time
You didn’t go into the travel business to spend all day struggling with newsletters or blogs, did you? Step away from the desk and hand that over to someone who actually enjoys it.
5. A fresh eye can spot silly mistakes
It only takes seconds to form a first impression. If your copy is littered with clunky sentences or sloppy grammar, it won’t look professional, no matter how slick the design. A good copywriter will polish your text until it sparkles, making every line work harder. Meanwhile, you can relax and stop having that recurring nightmare about a typo on the cover of your new brochure.
6. It’s easier than you think
I offer a FREE 30-minute consultation by phone or Zoom, so you can decide for yourself if we’d be a good fit (or just check I’m a real person and not an automated bot). You also don’t pay a penny until you’re 100% happy and have signed off your copy.* So why wait? Contact me today and watch your marketing fly.
*Offer applies to projects of up to 1,000 words or less; more extensive projects may require a 50% deposit.